JOB DESCRIPTION FOR PAID MEDIA MARKETING EXECUTIVE

Job Description:
As a Paid Ads Executive, you will be responsible for creating and managing effective paid advertising campaigns across various platforms such as Google Ads, Meta, LinkedIn, Twitter, and other paid platforms. You will work closely with the clients & needs of your manager to identify target audiences and create compelling ad copy and creative to drive conversions and meet campaign objectives. Additionally, you will analyze campaign performance and make data-driven recommendations to optimize and improve ad performance.

Job Responsibilities:

 Develop and execute paid advertising campaigns across various platforms, including Google Ads, Meta, LinkedIn, Twitter, and other paid platforms.
 Conduct keyword research, create ad copy, and manage bids for Google Ads campaigns.
 Create and manage social media advertising campaigns on platforms such as Meta, Instagram, LinkedIn, Twitter and others.
 Monitor campaign performance and use data-driven insights to continuously improve campaign performance in accordance to team manager
 Identify opportunities for campaign expansion and new ad formats to test.
 Conduct A/B testing to improve ad copy, landing pages, and other campaign elements.
 Monitor and report on campaign KPIs and use insights to recommend changes to campaign strategies.
 Collaborate with other members of the marketing team to ensure consistency across all marketing channels.
 Stay up-to-date with the latest trends and best practices in paid media marketing.

Skills Required:

 Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.

 Experience with A/B testing and data-driven campaign optimization.

 Excellent communication and collaboration skills.

 Strong analytical skills and the ability to interpret complex data.

 Detail-oriented with strong project management skills.

 Ability to work independently and manage multiple campaigns simultaneously.

 Expert at Microsoft Office Suite, Google Apps, Google analytics, Google webmaster, SEMRush, Ahrefs & other digital marketing tools

Experience (In Years):- 2-3 years

Location: Gurugram – Sector 39.