JOB DESCRIPTION FOR SEO EXECUTIVE

Job Responsibilities:
 Perform keyword research in coordination with client’s business objectives under guidance of seniors to optimize existing content and uncover new opportunities
 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages, under guidance of seniors
 Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
 Manage search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
 Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
 Implement link building campaigns in coordination with client SEO goals, along with guidance of seniors
 Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
 Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
 Monitor and evaluate search results and search performance across the major search channels
 Co-ordination with team and management on project development, timelines, and results
 Work closely with the other team members to meet client goals

Skills Required:

 Experience with Google and Bing’s services, including Analytics and Webmaster Tools

 Experience with Google’s Keyword Tool

 A functional understanding of HTML and CSS

 The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

 Proven success in link building and viral strategies

 The ability to deploy an effective local and long-tail search strategy

 A deep understanding of mobile strategy and how it relates to SEO

 Experience in building inbound organic search traffic and improving SERPs

 A background in creating reports showing web analytics data and site evaluations

 An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

 Familiarity with the best tools in the trade

Experience (In Years):- 1 to 2

Location: Gurgaon (Sector 39)