JOB DESCRIPTION FOR LEAD GENERATION/EMAIL MARKETING

Job Responsibilities:
 Develop and execute email marketing campaigns that align with the company’s business goals and marketing strategy
 Segment email lists and personalize emails for targeted audiences to enhance engagement and conversion rates
 Design and test email templates using tools and software to ensure visual and content coherence
 Analyze campaign performance and generate reports on key metrics to guide future email strategies
 Collaborate with other marketing team members to integrate email campaigns with broader marketing initiatives
 Stay updated with the latest trends in email marketing, including automation and personalization technologies

Skills Required:

 Bachelor’s degree in Marketing, Communications, or a related field
 Proven experience in email marketing or digital marketing
 Strong knowledge of email marketing platforms and tools
 Experience with analytics tools and data-driven campaigns
 Excellent copywriting and editing skills, with a keen eye for detail
 Ability to manage multiple projects simultaneously in a fast-paced environment

Experience (In Years):- 1+ years

Location: Gurgaon sector 39 / Remote