JOB OPENING - SEO Executive
Job Title: SEO Executive
Experience (In Years):- 6 Months to 2 Years
Location: Mohali
Job Responsibilities:
- Perform keyword research in coordination with client’s business objectives under guidance of seniors to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages, under guidance of seniors
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
- Manage search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals, along with guidance of seniors
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Co-ordination with team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Skills Required:
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
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