Job Title: Senior SEO Executive

Minimum Experience: 3 – 4 years

Location: Mohali

Job Responsibilities:

• Ability to manage a team of 5-7 SEO executive and ensure the performance of their campaigns
• Monitoring the progress of the campaigns(SEO, PPC, ORM & SMO) updating to clients about report & work done via email/call/chat
• Perform keyword research in coordination with client’s business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Manage search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Strategies link building campaigns in coordination with client SEO goals, along with guidance of seniors
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Co-ordination with team, other department and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals

Skills Required:

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• Proven track record in driving successful PPC and paid search campaigns
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade